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Home
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Pilot Study (2005)
» Findings |
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Findings |
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The array of transformations that result from
travel are immense and possibly ‘limitless’.
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Sustainability transformations are very
difficult, and arguably impossible to determine.
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The factors relating to transformation
through travel are infinite and highly dependant upon the individual
involved.
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There are a number of factors that appear to
lead to a greater likelihood of transformation after travel. These include:
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A destination that removes the
individual as far as possible from experiences with which they
are familiar.
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Intimate contact with locals;
experiencing various aspects of their life and having in-depth
discussions.
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Activities during travel that
stimulate in-depth thought about what is being experienced and
allow the traveller to extract meaning from their experiences.
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Post-travel activities in the
home environment that allow the traveller to continue thinking
about and extracting meaning from issues and ideas that arose
during their travel experience.
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Support for the transformation
of ideas and actions within the home environment, particularly
from family, friends and colleagues.
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The tourism
industry should pursue the Sustainability Ambassador concept as a
part of its contribution toward the goals of sustainable
development.
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Future research
on transformative travel and the creation of Sustainability
Ambassadors needs to be conducted on a smaller scale with a fixed
scope, so as to reduce complexity.
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Electronic and
web-based techniques are a viable approach to academic research,
however, they must be selected judiciously and used strategically.
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