The pilot study took a unique approach to qualitative analysis, using electronic techniques to source all data used in the research. Several web-based forms were made available on www.transformativetravel.com and the website and study were advertised to a number of online travel groups, message boards, newspapers and key contacts.

The respondents to the forms were culled to those who were deemed to have undergone the most significant transformations inline with the study’s objectives. Email interviews were conducted with this cull group.